For the opening of Dolce & Gabbana’s new Seoul flagship store, HYPEBEAST created fresh content expressing the brand’s New Vision.
In order to raise brand awareness and appeal to the younger Gen Z audience, HYPEBEAST and D&G tapped artists Colde and Jeon Soyeon as brand ambassadors to create a “New Vision” track to be released in partnership with the brand. As part of the campaign, we produced a music video style film as well as images showcasing the artists wearing pieces from the brand’s latest collection.
In order to raise brand awareness and appeal to the younger Gen Z audience, HYPEBEAST and D&G tapped artists Colde and Jeon Soyeon as brand ambassadors to create a “New Vision” track to be released in partnership with the brand. As part of the campaign, we produced a music video style film as well as images showcasing the artists wearing pieces from the brand’s latest collection.
