For the unveiling of Genesis’ latest Genesis X Concept, HYPEBEAST was tasked with creating a film that is equal parts design-focused and performance-driven.
The team worked alongside the brand and The Mill production to create a film in full 3D showcasing the sleek, new concept car and the brand’s design philosophy of athletic elegance. The film highlights Genesis’ signature two line motif against the futuristic backdrop of Seoul.
The team worked alongside the brand and The Mill production to create a film in full 3D showcasing the sleek, new concept car and the brand’s design philosophy of athletic elegance. The film highlights Genesis’ signature two line motif against the futuristic backdrop of Seoul.
Agency: HYPEBEAST / HYPEMAKER Korea
Production: The Mill
Production: The Mill