TUMI tapped Stink Studios to help plan and execute its first integrated global brand campaign, starting from brand strategy to film production and regional outputs.
Under the Perfecting the Journey campaign, we created a global hero film featuring Lenny and Zoë Kravitz, as well as regional films for APAC featuring Daniel Henney and EMEA featuring Dr. Hassan Ghoneim. These films served as the pillars of the overall campaign featuring an extensive output of assets for social, digital, print, in-store, and OOH usage.
Under the Perfecting the Journey campaign, we created a global hero film featuring Lenny and Zoë Kravitz, as well as regional films for APAC featuring Daniel Henney and EMEA featuring Dr. Hassan Ghoneim. These films served as the pillars of the overall campaign featuring an extensive output of assets for social, digital, print, in-store, and OOH usage.