For the Home of Classics and Campus 00s APAC campaign, the adidas Originals team partnered with Hypemaker to execute an extensive campaign featuring the members of K-pop supergroup BLACKPINK, who have been long-term partners of the brand.
The campaign highlighted the brand’s Home of Classics, with the girls sporting the iconic SUPERSTAR and FORUM silhouettes against a warm, old-school-inspired backdrop. In addition to the HOC campaign, the team also delivered a separate set of campaign assets highlighting the classic CAMPUS 00s with a more colorful and playful interior.
The final project deliverables consisted of a wide range and variation of assets for social, digital, and OOH, to be used across the brand’s on- and offline channels across the APAC region.
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The campaign highlighted the brand’s Home of Classics, with the girls sporting the iconic SUPERSTAR and FORUM silhouettes against a warm, old-school-inspired backdrop. In addition to the HOC campaign, the team also delivered a separate set of campaign assets highlighting the classic CAMPUS 00s with a more colorful and playful interior.
The final project deliverables consisted of a wide range and variation of assets for social, digital, and OOH, to be used across the brand’s on- and offline channels across the APAC region.
